People with Disabilities

July 26, 2020 marks thirty years since the passage of the Americans with Disabilities Act (ADA). These days, the ADA is considered by many to be a singular achievement in disability rights. Certainly, its importance in ensuring accessibility for all Americans is indisputable. But the fact is, the ADA didn’t happen overnight. Rather, it was the end result of decades of hard work by activists with disabilities and their allies.

 

In the United States, injured war veterans were among the first people to gain legal protections, and they set a precedent that later expanded to other groups of people with disabilities. For example, the Civilian Rehabilitation Act of 1920, which supplemented state funding of vocational services for Americans with disabilities, was modeled on the Soldiers Rehabilitation Act.

PRIDE employees in Sacramento participate in last year’s ADA Walk.

A New Era of Inclusivity Activism

The modern era of inclusivity activism began in the latter half of the 20th century, when a critical mass of people with disabilities began to challenge their second-class status in society. Up until then, society’s attitude towards those with disabilities was one of “out of sight, out of mind.” In the 19th and early 20th centuries, for example, children with disabilities were often removed from their families and sent to institutions where they spent the rest of their lives.

 

But in the 1960s, people with disabilities began to challenge society’s expectation that they remain hidden, and instead made themselves visible by demanding the right to participate fully in their communities. They staged sit-ins at federal and commercial buildings, blocked inaccessible buses, and marched through the streets with their allies to demand justice.

 

It took a few years, but eventually, the hard work began to pay off. One of the first achievements of the movement was the passage of the Rehabilitation Act of 1973. Section 504 of that act specifically banned discrimination on the basis of disability by recipients of federal funds.

 

Section 504 was significant not just for the rights it guaranteed people with disabilities, but also because its enactment signaled a shift in how the larger society viewed this group. For centuries, it was assumed that people with disabilities lacked employment and education because of their disabilities. Section 504 recognized that it was, in fact, systemic discrimination that kept these individuals out of the workplace.

Section 504: A New Beginning

Section 504 was a breakthrough, but it was only a beginning. Activists realized that this policy would only be as effective as the regulations that came out of it, and so they carefully monitored the government’s next steps.

 

The Department of Health, Education and Welfare (HEW) was in charge of creating the Section 504 regulations that would govern all federal agencies. Unfortunately, HEW did not prioritize these regulations, and some activists felt that the agency’s initial proposals were inadequate. Removing policy barriers was a good first step, but one that by itself would not significantly improve accessibility. It was important that the new regulations require positive action; architectural and communication barriers had to be removed to truly welcome individuals with disabilities into the wider society.

 

Recognizing this, people with disabilities set to work once again. They continued to write letters and organize protests, keeping the issue of disability rights in the public eye. Because of these efforts, a federal lawsuit was filed to force the HEW to implement Section 504 and issue appropriate regulations. In July 1976, a judge ruled in favor of individuals with disabilities, and stated that the regulations had to be issued “with no further unreasonable delays.” But even this was not enough to prompt action on the part of HEW.

 

Activists did not give up. Instead, they organized. For four years, they led sit-ins at HEW buildings all over the country. The letter-writing campaigns and direct lobbying also continued.

 

Also important was support from other interest groups. In San Francisco, a broad coalition of organizations, including the mayor’s office and even some of the HEW’s own staff, worked together to support the activists who had occupied the HEW offices. These groups provided the activists with food, mattresses, portable showers, and even phone lines, enabling them to continue their sit-in for 25 days.

 

The 504 Sit-ins didn’t end until their goal was achieved. On April 28, 1977, the head of HEW finally signed the regulations, effectively implementing Section 504. It is these regulations that form the basis of the ADA.

 

People with disabilities had won a significant victory. As Kitty Cone, one of the organizers of the 504 Sit-ins said, “We showed strength and power and courage and commitment, that we the shut-ins or the shut-outs, that we the hidden, supposedly the frail and the weak, that we could wage a struggle at the highest level of government and win.”

 

The years of activism by people with disabilities compelled the head of HEW to sign the regulations for another important piece of legislation, the Education for All Handicapped Children Act. These new regulations helped break down the barriers that had kept children with disabilities isolated from their non-disabled peers, and began the process of welcoming these children into mainstream public schools, finally granting them access to equal schooling.

Toward Independence and the Signing of the ADA

In 1986, the National Council on the Handicapped (now National Council on Disability, or NCD) issued its report Toward Independence, in which it recommended the enactment of a comprehensive equal opportunity law, which the report proposed calling “The Americans with Disabilities Act of 1986.” The ADA was first put to a vote in the 100th Congress of 1988, and was passed with wide margins of support in 1990. It was signed into law by President George H.W. Bush on July 26 of that year.

 

The ADA did not end all discrimination with its passage, or ensure full accommodation for people with disabilities. But it did provide a useful framework upon which to build, and activists have made good use of this important legislative tool since its enactment.

 

Like the 1973 Act that came before it, the ADA is only as useful as the regulations it engenders. But unlike the previous legislation, regulations came more quickly this time. The early nineties saw the promulgation of regulations pertaining to employment, accessible telecommunications, and public accommodations. These regulations took effect over the next several years, so that by the end of the millennium, they were making a real difference in the lives of people with disabilities.

 

But it wasn’t all smooth sailing. Around the turn of the century, a series of Supreme Court rulings narrowed the scope of the ADA. Again, activists set to work, and in 2008, the ADA Amendments Act (ADAAA) was signed into law by President George W. Bush. The ADAAA was specifically drafted to counteract the Supreme Court’s rulings and broaden the ADA to reflect its original intent.

 

In many ways, the Americans with Disabilities Act is just one step in what has been a long struggle for recognition of shared humanity. We celebrate the ADA not just because it is a landmark piece of legislation, but because it symbolizes this struggle, and the great strides that are possible when people unite for what is just. As the poet Bob Williams said, when commemorating the 25th anniversary of the ADA:

With all the laws,
All the gains, we press forward.

 

For equality of opportunity is not fated.
And, justice is not fixed.
They must be hard won.

Mat Baker’s career as a learning trainer began after joining PRIDE Industries’ job placement assistance program in 2018, which landed him a position at Amazon. The journey wasn’t always easy, as a severe anxiety disorder initially prevented him from interacting with others or seeking a job. Employment with Amazon gave Mat the confidence and skills to overcome these obstacles and earn several promotions.

Job Placement Assistance for People with Anxiety

Mat suffered from severe panic attacks and anxiety his entire life. This prevented him from interacting with others, especially in large crowds. “At the same time, staying at home in isolation gave me a feeling of inadequacy, causing more anxiety,” he said. “It was a vicious cycle that felt impossible to overcome.”  

 

Others with severe anxiety face similar challenges. For this reason, each of PRIDE’s job coaches works one-on-one with candidates to assess their needs, create a goal plan, and help them prepare for successful job placement.  

 

“Just two years later, so much has changed!” Mat said. “I am employed as a learning trainer at Amazon’s Sortation Center in Vacaville, CA. I feel comfortable in what is a very hands-on position—I help train new hires and manage 60 Ambassadors to coach other associates. I’m part of a large team; all of us work together to make sure our customers get their packages on time!”

 

Working closely with his job coach at PRIDE Industries made all the difference for Mat. “From day one, PRIDE provided the foundation for my amazing growth,” he said. “This journey would not have happened without their job coaches. They showed me exactly what to expect and checked on me every step of the way. Job Coach Jarmar Pearson advocated for me every day, and I can’t thank him enough!”

Mat’s Ongoing Growth After Job Placement

Since day one at his new job, Mat’s confidence has grown and he went on to earn a promotion. Every step of the way, Mat’s job coach advocated for him, ensuring he had the support he needed from PRIDE and from his new Amazon team.

 

“This was my first job, and at the beginning, it felt daunting having to work with so many people. And there was so much to learn!” Mat shared. “But using techniques from therapy, I was able to keep a positive attitude and overcome these challenges. I remember asking the learning trainers follow-up questions, and they were always patient with me, helping to build my confidence, and speak up more.”

 

Mat began to realize his hard work was paying off when managers began requesting him in their areas. “I knew I could move up. When a learning trainer asked me to become an ambassador, I signed up immediately. Since I had to interact with up to 10 new hires every day, I gradually felt less anxious around others.” Thanks to his determination and targeted job placement assistance from PRIDE, Mat was proudly overcoming his anxiety and thriving at work.

Continued Advancement and Career Success

Mat continued to make an impression on the leadership team at work. “The learning trainers and the learning coordinator encouraged me to apply for a job as a seasonal trainer. Despite the fierce competition for this position, I got the job. Even though I joined during our peak season, when Amazon hires thousands of people, I rose to the challenge and earned the respect of my team. I was hired permanently in February 2020. I am proud of my ability to overcome the difficulties related to my disability. It’s exciting to realize that two years ago, I was a nervous associate coached by a learning trainer; now, I am the one teaching others! This incredible experience has created positive changes throughout my whole life.”

 

“It’s been a long, rewarding road, and now the sky is the limit,” Mat said. “I plan on becoming a learning coordinator or an area manager. Trust me when I say I won’t be stopping here!”

Need employment placement support?

Contact our I AM ABLE Helpline to discuss your options.
Mat Baker
Mat Baker

“No words can express my gratitude for the support, the encouragement, and the hope that PRIDE has given other associates with disabilities and me. I love my job.”

In March 2020, Marcel Bobson reached a major accomplishment – he became a licensed journeyman plumber in the state of Texas. The path to this goal required patience and determination; Marcel completed 8,000 hours of training in four years, all while working a full-time job. The hard work and sacrifice paid off, however, when Marcel mastered the subject and passed the licensed plumber examination with flying colors.

 

Throughout this journey, Marcel knew he could count on the support of his co-workers at PRIDE, where he started as a Maintenance Trades Helper and now plies his trade as a certified plumber. “As a new journeyman plumber in these challenging times, it is my privilege to work with PRIDE Industries and to help keep our military families safe,” said Marcel.

 

The grit and perseverance required to reach his career goals were nothing new to Marcel, who has overcome many obstacles in his life. He grew up in the South American country of Suriname, and joined the Dutch Army after graduating high school. A military accident in 1982 caused him to completely lose hearing in his right ear and experience partial hearing loss in his left ear.

 

Because Marcel’s disability was newly acquired, he didn’t know sign language and struggled to communicate at first. Eventually, with the help of hearing aids, he regained the ability to speak with others.

 

About a decade after the military accident, Marcel moved to the United States. After meeting his future wife, who was stationed at Ft. Bliss, he moved to El Paso, TX. Marcel then enrolled at the University of Texas at El Paso (UTEP), where he took general courses in the Electrical Engineering Program for several months, but eventually decided to look for employment again.

 

For three years, Marcel searched for a permanent job position. Finding work seemed elusive, especially as his hearing loss began to worsen. Many employers were hesitant to hire someone with a disability. However, this all changed when Marcel joined PRIDE’s Ft. Bliss Commercial Facilities Management contract in 2014 as a Maintenance Trades Helper (following a referral from the Texas Workforce Commission) in the Electrical Shop. With Marcel’s impressive work ethic, the job proved to be a perfect fit, and he was promoted to General Maintenance Worker shortly after he started with PRIDE.

 

Marcel started an after-work apprenticeship program in 2015 which would make him eligible for the state plumbing exam. In 2016, he applied for and earned a General Maintenance Worker (GMW) position in the PRIDE-Ft. Bliss plumbing department. PRIDE’s Training Department paid for all his course fees, testing fees and his travel expenses related to his apprenticeship to help Marcel achieve his goal.

 

“As a GMW working with other plumbers, my daily job tasks include repairing plumbing fixtures, unclogging sewer lines, troubleshooting hot water heaters, installing sinks, and toilets. I find that plumbing is like solving a puzzle—I have to locate the leak or find which line is clogged up. At the end of the day, I like working with my hands and getting the job done!”

 

“A rewarding moment is when I was called to troubleshoot a building that had only hot water. A soldier personally thanked me for helping them out, and it felt great.”

 

While his professional career continued to prosper, Marcel’s hearing, unfortunately, continued to worsen. This factor made his job especially difficult since he could no longer understand instructions while in a warehouse environment. or during work service calls. To accommodate this change, PRIDE’s Vocational Rehabilitation department provided Marcel with a new cell phone with closed captioning, a larger screen, and notetaking apps. Marcel also started taking ASL sign language classes offered by PRIDE Job Coaches.

 

In 2018, Marcel learned that he qualified for cochlear implants, and decided to go through with the procedure. This process was an adjustment, as he initially experienced side effects of dizziness, and nausea.

“Despite the initial difficulty, I am now able to hear better. It took some effort, but with the continued help of my PRIDE Job Coach, I was ready to complete my job assignments again.”

Marcel never let any of these challenges get in his way of finishing his apprenticeship, and he ultimately passed the examination and was promoted to Plumber in March 2020.

 

“Marcel worked so hard for this accomplishment,” said Rehabilitation Counselor Shannon Bloxham. “He’s faced every obstacle that’s come his way with a positive attitude and persistence. I am proud of his accomplishments.”

 

Marcel is pleased with what he’s accomplished. But more than anything, he’s glad to be doing the work he loves, at a company where he has forged many friendships.

 

“My job means I can provide for my family while working in a career that I enjoy,” he says. “And I also like knowing that I’m contributing to PRIDE’s mission to help people with disabilities like me.”

Need employment placement support?

Contact our I AM ABLE Helpline to discuss your options.

“My job means I can provide for my family while working in a career that I enjoy. And I also like knowing that I’m contributing to PRIDE’s mission to help people with disabilities like me.”

As online applications become the standard, face-to-face introductions often give job seekers an edge. This option may be difficult for people who have challenges with verbal communication. PRIDE Industries’ disability job placement services and employment programs for people with disabilities is here to help navigate options and provide support. PRIDE Industries’ Job Developers reach out to businesses in the community to help place people with disabilities in the perfect job, creating the means for lasting employment success.


During the pandemic, PRIDE Industries’ Employment Services team remains hard at work to place individuals with disabilities in employment. Using videoconferencing, they are reviewing resumes, practicing online interviews, and focusing on placements for in-demand fields such as grocery stores, fulfillment, and custodial jobs.


Carlos Perez, one of PRIDE Industries’ Job Developers, places individuals in community employment and supports them through the process of getting an internship, a permanent job, and their first three months of employment. He shares his story with PRIDE below:

Disability Job Placement Services that Ensure Long-Term Success

“While studying Psychology at Sacramento State, I continued to work at Safeway as a Store Associate. I enjoyed mentoring those who were new to the job, including ways to help customers pick out the right produce and checking them out at the cash register.

 

During my time at Safeway, a few individuals from PRIDE’s Employment Services Program also worked at this store. In 2016, I met PRIDE Job Coach John Edwards, who explained PRIDE’s mission to create job opportunities for people with disabilities. I was so impressed by PRIDE’s work and employment services that when the opportunity came up, I took a chance and joined as a Job Coach in 2017.

 

Job coaches help ensure the long-term success of individuals with disabilities after job placement. I work with people with a variety of disabilities, including many on the Autism (ASD) spectrum. Everyone has their unique talents; for example, those with ASD often have excellent memory and organizational skills. However, all placements work hard to contribute to their position.

Job Placement for People Facing Barriers to Employment

After a year, I was promoted to Job Developer for PRIDE’s Youth Services program, focusing on placing young adults that have disabilities, who are emancipating from foster care, and survivors of sex trafficking into employment.

 

Getting to that final point can be a challenge, as it ranges from 4 to 7 months to place a person. Ultimately, it comes down to the individual’s persistence and willingness to continue.

 

Many of my clients have dealt with trauma. We are sensitive to their pasts and help them develop more confidence by creating their resumes and arranging for paid internships in community internships.

 

Retail jobs are my most frequent placements; it’s an excellent match for my clients as they are just getting into the job market and have the chance to build up necessary skills such as customer service.

Beyond Job Placement Services: Cultivating Vital Skills

Knowing how to talk to employers is tough for anyone, especially if you have a disability. Many of my clients communicate differently and struggle with eye contact and anxiety. PRIDE Employment Services provides training in skills that are necessary to succeed at work. Additionally, following up with the employer often helps. They are more willing to give the individual an opportunity once they learn that PRIDE is there to provide ongoing support.

 

When approaching a potential employer to help place an individual, I usually go in-person to introduce myself. Paper only gets you so far!

 

Along with job planning, I help my clients develop an education plan if they desire to attend college. I remind them that it is essential to focus on performing well at their jobs; it’s a good stepping stone to building a career. I use my previous experience at Safeway as an example, as it taught me a strong work ethic and customer service skills.

 

When my clients get jobs, and their families thank me, it’s truly priceless and the best part of my job. Helping one person might not change the whole world, but it could change the world for one person.”

Need employment placement support?

Contact our I AM ABLE Helpline to discuss your options.

“Helping one person might not change the whole world, but it could change the world for one person.”

“Do you have access to reliable transportation?”

 

This seemingly simple question, often asked on a job application or interview, can pose incredible obstacles to a person with a disability. Despite their ability to work and contribute, many individuals with disabilities do not have a driver’s license or access to a vehicle or reliable public transportation, making specific job opportunities inaccessible.

 

Creating this vital connection to employment, PRIDE Industries provides more than 21,000 rides per month and over 90 routes per day to individuals with disabilities working at PRIDE Industries or with businesses in the community. PRIDE Industries Transit has a fleet of 60 vehicles that cover 52 routes in Placer, Sacramento, Yuba, Nevada, and Sutter Counties in Northern California. PRIDE Industries’ Employment Services also helps individuals navigate public transportation.

 

Accessible vehicles are not only essential for providing transportation for people with a wide range of disabilities but also senior citizens and those with mobility restrictions. PRIDE’s Transit occasionally helps out in the local community, including for wildfire evacuations.

 

For more than 13 years, Dan Buchanan has worked as a Bus Driver for PRIDE Industries, transporting employees with disabilities and helping them access opportunities to jobs, paychecks, and independence. He shares his experiences below:

Meet Dan:

“As a Bus Driver, I’m like a captain of a ship. I have the sole responsibility to get employees safely to their destination, starting with the pickup in the morning at their homes and drop-off at work at the Roseville, CA, HQ, or other day programs. Then after a four-hour break, I start the second half of my shift, picking them up and getting them all back home.


When I first got my job at PRIDE, I had zero experience with people with developmental disabilities and felt a little overwhelmed at first. However, it didn’t take long to see how sincere, friendly, and honest the employees that I transport are. Everyone has their own personality traits that you get to learn as time goes on. Most importantly, my passengers love to have fun and tell jokes. My bus has been nicknamed “the party bus.”


As the “captain,” I am also charged with making sure everyone has a pleasant and safe ride, which can be challenging in such a small space with 16 people. To help, I created seating charts on some routes. If the passengers have a respectful attitude, they can sing and make as much noise as they want to!


The best moment of my day is dropping off employees and picking them up at the patio. You get to see so many friendly people that you have transported over the years, and it brightens your day. All of the passengers become very fond of their bus driver, as we spend 2 to 3 hours a day with them. I often receive cards, hand drawn pictures, or a craft item; you can tell that they have spent a lot of time on these objects, and it is very thoughtful.


I have seen how access to transportation makes a difference in people’s lives, as a job gives them meaning and self-respect. When you have been their driver for years, you get to see how employment helps them grow through life. One employee stands out, as I have driven her since the day she started working at PRIDE ten years ago. I have watched her grow into a confident and outgoing person, and I am very proud of her accomplishments and finding a career.”

Joey Villarreal is on his way to make history; after finishing his apprenticeship, he will become the first licensed plumber in the state of Texas who is deaf. Working as a General Maintenance Worker for PRIDE Industries for the last eight years, Joey built up his skills while maintaining military and federal buildings.

 

“Coming to PRIDE was completely different than any other job,” said Joey. ” I had worked at a print shop where I was the only Deaf employee and struggled with communication. My friend John Ferrales, a General Maintenance Worker at PRIDE’s Ft. Bliss, TX location, encouraged me to apply to PRIDE, and I was hired in December 2011.”

 

The unemployment rate among individuals who are deaf is incredibly high. Fewer than 40 percent of people with a hearing disability work full time, according to the Yang-Tan Institute at Cornell University’s analysis of 2016 American Community Survey data. Despite the misconceptions that deter businesses from hiring deaf and Hard-of-Hearing employees, they can meet and exceed the job requirements, if given the opportunity.

 

“The General Maintenance Worker position at PRIDE is perfect for me, as I enjoy working with my hands and figuring out creative ways to fix things,” said Joey. “There is no better feeling than when I’m able to solve a problem that no one else can figure out.”

 

To facilitate communication, Joey uses VRI (a service that offers a sign language interpreter on-demand) to communicate with co-workers and customers, in addition to the on-site PRIDE ASL (American Sign Language) Job Coach and the IMO App to video message (for ASL signing). With these tools, Joey was able to start mastering a trade while expertly serving PRIDE’s customers.

 

After years of earned expertise working in the plumbing department, Joey felt ready to advance in his career. “Joey has been a great asset,” said Facilities Supervisor Mike McKibbin. “He has an incredible wealth of knowledge that he shares with the rest of the team, he can repair anything from pneumatic pumps, water lines, and general plant utilities.”

 

While maintaining his current position last summer, Joey started his apprenticeship under Plumber Lewis Ikey. The plumbing apprenticeship requires 8,000 hours of work, and he will become eligible to test for his journeyman license in 2023.

 

“Joey always does wonderful work and is always willing to take the time to show new employees (including me) around the facility,” said Raina Stevens, PRIDE Job Coach, and ASL Translator. “We appreciate his efforts towards making our facility a better place to work.”

 

Joey recently represented PRIDE Industries in the community by giving a presentation to high school students about his experience as a Deaf person in the workforce and finding a career in the technical trades field. “It felt important to encourage the students to aim high for their goals and get an education and on-the-job experience.”

 

Congratulations Joey! We are looking forward to seeing you earn your plumbing license and making your mark in history.

Joey Villarreal

“I have always wanted to help others achieve their goals. Working for PRIDE has given me this opportunity, as I teach and mentor others in the technical trades field.”

Did You Know?

Fewer than 40% of people with a hearing disability work full-time