Diversity, Equity, and Inclusion

A place where you belong

Diversity, Equity, and Inclusion at PRIDE Industries

PRIDE Industries was founded in the belief that each person deserves care and recognition for their unique abilities, needs, and contributions. We believe that all people have talent, and that when people of all abilities know they are respected and have an opportunity to contribute, they can reach their full potential. We are passionate about building and sustaining a safe, diverse, and equitable workplace for all employees.

PRIDE Industries’ Workforce Diversity*

People with
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US Workforce: 13%

0 %

US Workforce: 43%

0 %

US Workforce: 13%

0 %

US Workforce: 16%

0 %

US Workforce: 14%

*Total headcount as of November 2020

Diversity in Action

PRIDE Industries fosters an empowered, diverse, and inclusive workplace where employees are an integral part of the organization and work collaboratively with leaders and other groups to achieve the company’s mission, values, goals, and objectives.

CEO Action for Diversity and Inclusion reverse logo

PRIDE Industries has taken the CEO Action pledge. The CEO Action for Diversity & Inclusion™ is the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.

Recruitment and Retention

HR is collaboratively working with our DEI leader to break new ground with a variety of strategies that put equity, diversity and inclusion at the center of PRIDE Industries. We are enabling diverse career paths across our many business lines and regions. As well as fostering authenticity and employee well-being with programs that support human connectivity and purpose in society.

HR is collaboratively working with our DEI team to provide a framework for PRIDE Industries’ leaders to understand how recruiting and retaining a diverse workforce can help them better achieve our companies’ overall talent recruitment and retention goals. In addition, how to operationalize compassion and empathy leadership to create an inclusive workplace where every employee is assured that they belong and are valued for the work they contribute


DEI Road Map

PRIDE Industries’ DEI roadmap is our plan to create a more diverse and inclusive workforce. The plan includes action steps, sustained action, and accountability for achievements.

Diversity Procurement

PRIDE Industries has cultivated a supplier base that supports diverse businesses including:

  • Certified Small Business
  • Small Disadvantaged Business (SDB)
  • Women-Owned Small Business (WOSB)
  • Service-Disabled Veteran-Owned Small Business (SDVOSB)
  • Disabled Veteran Business Enterprise (DVBE)
  • Veteran-Owned Small Business (VOSB)
  • HUB Zone Small Business (HUBZ SB)

As of Q3FY21

  • Total supplier diversity spend: $26.3M
  • Diversity spend as % of Total spend: 22.51%
  • Diversity spend as a % of addressable spend: 33.09%
  • Total number of active diversity suppliers: 444
Adrienne Lawson

Meet Adrienne Lawson, EdD
Sr. Director of Diversity, Equity & Inclusion

I am passionate about my vocation in education, equity, diversity, and inclusion. My number one concern is that every person at PRIDE Industries feels valued, respected, and a sense of belonging. This will be accomplished by working collaboratively across the company to identify systemic barriers to inclusion, equity, and justice—to promote interconnectedness across the company so employees feel like they can be their authentic self and reach their highest potential.

Employee Empowerment

Our people drive PRIDE Industries’ diversity, equity, and inclusion initiatives. Below are some initiatives that bring our culture to life.

Diversity Advisory Council (DAC)

Our DAC’s mission is to advise and provide recommendations to PRIDE Industries’ Senior Executive Team to help plan, develop, implement, improve, and refine strategies toward meaningful diversity and inclusion efforts and initiatives related to all employees.

Employee Resource Groups (ERGs)

ERGs foster awareness, respect, and inclusion within PRIDE Industries. They support business initiatives and act as a collective voice around shared issues or concerns, promoting an inclusive, respectful workplace, and finding topics specific to a diverse community’s needs within the organization. Our ERGs are important for providing employee opportunities for development, education, training, recruitment, retention, business outreach, and development.

man with glasses and business attire

B.E.N Black Employee Network ERG

Our B.E.N. ERG conducts activities to attract, retain, empower, and inspire African-American employees. The team hosts networking events to bring employees together to build professional relationships and promote cultural awareness about African-American/Black cultures, customs, studies and contributions to America.

woman missing arm smiling

People of Possibilities (POP) ERG

Our POP ERG discusses career development, policies, and business processes that affect people with disabilities. They strive to raise awareness about the strength in hiring and retaining people of diverse abilities, and to identify market opportunities for products and services.

professional group of women

Professional Women’s Network & Friends ERG

Our Women’s ERG is focused on networking and mentorship to include women in management and in trades through recruitment, training, and promotion.

PRIDE Industries employees

Millennial ERG

The Millennial ERG seeks to encourage understanding and growth across all generations at PRIDE Industries. The team explores their journey of self as well as professional, and socio-cultural identity development through coaching, mentorship, and professional development.

Marines and Sailors man the rails as the San Antonio-class amphibious transport dock ship USS New York

Veterans ERG

The Veterans ERG recruits Veterans through outreach and educational activities and providing a support structure, education, and career progression assistance. They plan activities to honor military services, and offer welcome, mentorship, and Buddy Check 22 programs.​

group of hispanic professional people working together

Hispanic Heritage ERG

Our Hispanic Heritage ERG helps promote the heritage of Hispanic/Latino and Mexican American employees by sharing their culture and through their offerings of educational opportunities, networking, cultural events, talent recruitment, retention, and professional development.

Land Acknowledgment

PRIDE Industries’ Roseville, California headquarters sits on the original homelands of the United Auburn Indian Community (UAIC), comprised of both Miwok and Maidu Indians. We are grateful for the UAIC’s ongoing support of our mission to create employment for people with disabilities.

The Mentoring Academy

The Mentoring Academy at PRIDE Industries is a best-practice program that fosters and advances personal, professional, and company growth. It was established to develop a mentoring culture that values and supports the essential role of mentoring in career progression and offers quality mentoring opportunities to employees throughout the organization.

Professional Learning, Development, and Community Support

PRIDE Industries provides training and support programs so that all employees may contribute to their highest potential.


  • Next Generation Leadership Program (NextGEN)
  • Manager Training
  • Vocational Training
  • Mentoring Academy
  • Supervisor Training

Diversity and Inclusion Training Courses

  • Affirmative Action – Equal Opportunity for Supervisors and Managers
  • The Intersection of Leadership and Diversity: A Training for Supervisors and Managers
  • The Intersection of Leadership and Diversity: A Cultural Humility Framework
  • Mitigating Implicit Bias in the Workplace


  • Partnerships
  • Sponsorships
  • Chambers of Commerce
  • Community Events