Case Study:

Heart Zones

America is Getting Fit with the Help of PRIDE Industries

Heart Zones is a pioneer in the field of science-based heart rate training programs and devices. Founded by Sal Edwards and headquartered in Sacramento, Calif, Heart Zones sells wearable technology, including the Blink Armband ™, a lightweight heart rate monitor that converts data into individualized, actionable exercise prescriptions.

Situation

When Heart Zones wanted to reshore assembly and packaging services for the Blink Armband ™, they immediately thought of PRIDE Industries. Back in 1990, we had successfully manufactured Sal Edwards’s Fleet-Feet branded snowshoes. So, when Heart Zones ran up against an irregular order pattern for their armband, necessitating an agile supply chain, Sal knew PRIDE Industries would be able to do it all—with an emphasis on quality control.

Solution

We were able and equipped to address Heart Zone’s needs from start to finish. Not only do we assemble the Blink Armband ™, we buy the raw goods, we cut, we package, and even store Heart Zones’ parts and products on hand, here in the U.S. as opposed to overseas. Our holistic approach allows Heart Zones to maintain an agile supply chain and focus on doing what they do best: get their product to market.

Services Provided

  • Raw goods purchasing
  • Cutting and Assembly
  • Component Building
  • Packaging
  • Storing Inventory for Heart Zones
  • Employs 10 People with Disabilities
  • Between 2M and 3M in Sales Annually
heart zones logo

Highlights

$2-3M
in sales annually
10

people with disabilities employed

“How they build things and how they think through it and their willingness to support—We’re thrilled to work with a company that’s headquartered near us, that supports our community, and that can make a quality product.”

— Sal Edwards

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