Case Study:

CA Dept of Food & Agriculture

USDA Sends Invasive Pests Packing with the Help of PRIDE Industries

The “Don’t Pack a Pest” program, developed by the U.S. Department of Agriculture, informs both domestic and international travelers of the risks associated with bringing food, plants, or other agricultural items in passenger baggage. This inter-governmental program serves to safeguard food and agriculture in the U.S. from the damage that can be created by invasive pests.


California is a prime destination for tourism and business travel; millions of people move through the state airports and border crossings annually. This travel brings in invasive pests and plants, costing over $3 billion annually for control, monitoring, and outreach (not including crop loss). The California Department of Food and Agriculture needed to reduce this damage and cost to agriculture and so started the “Don’t Pack a Pest” program of education and information to achieve this.


As a trusted partner, PRIDE Industries was asked by the California Department of Food and Agriculture to develop a strategic information campaign for the “Don’t Pack a Pest” program. The goal of the campaign was to inform both domestic and international travelers at major California airports and border crossings of the dangers of inadvertently bringing in harmful plants and insects.

To meet the campaign’s awareness goals, PRIDE Industries created and installed visual materials in the international travel hubs of Los Angeles International Airport (LAX), San Francisco International Airport (SFO), and the San Ysidro Border Crossing.

PRIDE Industries worked closely with airport officials, fire marshals, state and local agencies, and design teams to ensure that all signage was in line with both brand standards and strict airport compliance rules.

Services Provided

PRIDE Industries’ design and production teams created, produced, and installed the following materials in English, Spanish, and Chinese:

  • Wall murals
  • Acrylic mounted signage
  • Stanchion signage
  • Pull-up banners
  • Digital screen signage


  • Over 195 posters and visual materials created and installed
  • Materials provided in English, Spanish, and Mandarin Chinese
  • Two-week turnaround after approval for printing production and installation
  • Seen by more than 150 million travelers annually
  • Reduction in the costs associated with damage by invasive pests
california department of food and agriculture logo


150 million
annual travelers
posters and visual materials created and installed
2 week

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