PRIDE and Amazon


As part of its commitment to diversity and inclusion, Amazon launched the Alternative Workforce Supplier Program (AWSP) in 2016. This innovative staffing initiative is tailored to meet the needs of individuals who have traditionally faced obstacles to entering and advancing in the workplace. PRIDE Industries was one of the first organizations asked to join the initiative, and has been helping Amazon create a more inclusive workforce since the program’s inception.

About Amazon is one of the world’s largest online marketplaces. Based in Seattle, WA, the company focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.


The Challenge

Amazon delivers almost a million packages to people’s front doorsteps every day, and is known for its fast delivery. Achieving this quick-turnaround requires hundreds of dedicated and motivated employees to sort and pack items accurately, making staffing a crucial function for Amazon. Because of its need for a reliable workforce, Amazon chose PRIDE as one of the first nonprofit agencies (NPAs) to join its AWSP initiative. PRIDE now recruits, assesses, interviews, trains, and provides onsite support for people with disabilities employed by Amazon throughout California.

Amazon Logo

The PRIDE Solution

As the largest provider of employment services for people with disabilities in California, PRIDE was able to leverage its decades of experience and longstanding relationship with the California Department of Rehabilitation (DOR) to recruit individuals to the Amazon workforce. PRIDE then hired a team of Job Coaches and Employment Relationship Coordinators to train, coach, and support these new team members, ensuring their employment success and retention. As part of its placement process, PRIDE:

  • Interviewed referrals from local partners
  • Assessed skills and interests
  • Helped coordinate transportation
  • Reviewed employment soft skills, such as punctuality and communication
  • Trained candidates to work in the Sortation or PRIME Now warehouses. in jobs such as Associate, Yard Hostler, and Water Spider.


Since 2017, PRIDE has assessed, interviewed, and placed over a hundred new Amazon employees at four Sort Centers and six PRIME Now centers.

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“PRIDE Industries has been a fantastic partner in helping Amazon hire people with disabilities. We are excited to hire more talented individuals from diverse backgrounds, and our partnership with PRIDE certainly will help us expand this goal.”

Ilia Movchan, Amazon Program Manager

The Results

  • Hundreds of individuals with disabilities are now successfully employed and receiving continual on-the-job support.
  • Amazon has been able to reach its goal of increased diversity and inclusion.
  • The productivity level of employees with disabilities meets or exceeds average site productivity levels.
  • In 2019, Amazon asked PRIDE to extend its services to two sites in Nevada.
  • These results show that hiring an inclusive workforce of talented and dedicated individuals, and supporting their continued success, is great for the community and great for business.