H. Rao Unnava Joins PRIDE Industries Board of Directors

PRIDE Industries (PRIDE), is pleased to announce that Hanumantha Rao Unnava, Dean and Professor at UC Davis Graduate School of Management, is joining its board of directors. 

“Rao is great. His background along with his vast marketing expertise adds tremendous value for PRIDE,” said Michael Ziegler, President and CEO of PRIDE Industries. “Rao is committed to helping PRIDE further grow our mission to create jobs for people with disabilities.”

Unnava is an expert in advertising, brand management, promotions, international marketing and consumer behavior. Dean Unnava joined the UC Davis Graduate School of Management in June 2016, following 32 years at The Ohio State University’s Fisher College of Business, where he earned his Ph.D.  Unnava’s research focuses on brand loyalty, consumer response to advertising, sales promotions and consumer memory.  

“PRIDE Industries is a shining example of how a group of people can achieve both business and social objectives,” says Unnava. “It is very hard to not feel the joy in your heart when you visit their operations and see smiling faces and a spirit of accomplishment. I consider it my good fortune to be able to assist this wonderful organization and am looking forward to the experience. I am thankful for having been given this opportunity.”

Unnava is also one of the founders of Angie’s List. He is on the board of directors of the American Marketing Association, and serves on the board of the Bay Area Council.

PRIDE is a nonprofit social enterprise providing manufacturing and facilities services to businesses and government agencies nationwide. With a history spanning over 50-years, PRIDE Industries operates in 14 states and the nation’s capital, employing more than 5,600 people, including 3,400 individuals with disabilities.